Being Blonde

New content on IRN-BRU’s SFL sponsorship site.

A discussion forum with three sections. The first is an open forum wherein the fans can set the agenda. The second features an enigmatic character called The Gaffer. He’s a professional writer with the inside track on the live SFL issues of the day. He’s our official “firestarter” and, by protecting his identity, we’re looking to generate some Top Gear, Stig style mystery around him.

Finally we have a section of match reports. The reports are written by amateur writers who are dedicated home and away fans of SFL clubs. We’re looking to have a reporter for each club so that we can spark some comment and debate based on two alternative views of each game. The forum only went live a couple of days ago and we have high hopes.

An interesting point of view from our friends at Face Group the other week. How likely is it, they ask, that someone who knows enough to inform opinions about the latest mobile phones will also be out there informing opinions about mortgage interest rates or hand cream? Answer - not very. There is a definite tendency to talk about opinion formers as a single, amorphous, universally targetable group, regardless of product category. It doesn’t make sense when you think about it.

Face is a youth marketing agency that believes in “audience first, discipline second”. They specialise insight, co-creation and advocacy. Through their Headbox online community, we’ve also had some interesting conversations with them about campaign amplification and seeding.

If this shirt is true, and Nick has defiled the gene pool of Madagascar with his demon seed, it would help explain the large number of unique species to be found on the island.

Meanwhile this is the latest episode in one man’s quest to dominate this blog. Nick has featured rather heavily of late.

He’s so vain, he probably thinks this song blog is about him.

It isn’t, but I have put in place a new archive category just for posts about, or featuring, Nick.

Mug share. I hate mug sharing. It’s not the whole idea of sharing I don’t like, I’m forever giving away my last Rolo, it’s the whole other folks lips round your rim that I can’t handle. Let’s face it, most workplaces are full of coughs and sneezes, especially at this time of year, so the last thing you want when your supping on your cup-a-soup is to be thinking - is that a cold sore scab or a crouton floating in my mug?

So I just don’t do mugs at work. The last one I had was a couple of years ago and it went walkabout within days. I disowned it immediately. The last time I saw it the copier repair man was slurping from it.

There’s only one thing more gag inducing than mug share and that’s cutlery share. Whilst shared office mugs get a bit of lip action the cutlery gets the full gob. Knife sooking, spoon licking, picking teeth with forks. It’s disgusting. We might as well all share a toothbrush. We don’t do we?

And so it is that I scoop fistfuls of plastic cutlery (in sealed bags) from food halls and bring it in to work. Perfect for that mid morning yoghurt. As you’ll see from this photo of my latest grab I’ve also introduced forks in case I have a lunchtime salad or sushi (I can’t work chopsticks).

These aren’t for my exclusive use so if anybody is of a similar persuasion when it comes to cutlery then feel free to use one. “Tuppers” Owenson is already one of my best customers when he brings in an Activia Biopot.

If you wear this one then you a most definitely a died-in-the-wool geek. It’s a Wi-Fi detecting T-shirt.

Our technical guys are forming an orderly queue at firebox.com

We had a night out at the Revolution Awards yesterday. Grolsch Coincidence had been shortlisted in the fmcg and creative categories. Competition was fierce and we didn’t manage to come back with a gong this time, but the work was “highly commended” in the fmcg category.

Then it all went pear-shaped…

We lost a Blonde friend

Will be so hard to replace (but cheap £1.49!)

Are you really what you shirt Rob?

Or just suffering from some kind of attention deficit?