IRN-BRU (you let me get lucky with you)
I spent two days at Turnberry last week for the annual A G Barr management conference. This covered a review of the past twelve months and plans for the year ahead. It’s a good opportunity to catch up with what’s happening on brands other than IRN-BRU and Strathmore and to mingle with Barr people from beyond the marketing department.
This year the conference also included interesting presentations from Sir Matthew Pinsent on winning (something he’s done a lot of in his time) and The Prince’s Trust as well as after dinner entertainment by The Proclaimers - un-be-liev-able.