IRN-BRU Ads That Never Ran
A couple of hours getting very dusty in a spooky storage facility in Granton turned out to be time extremely well spent. We were raiding the archives for IRN-BRU poster concepts that, for one reason or another, failed to see the light of day. This is going back to 1994, so there was potentially a lot of stuff.
Some of the old files were missing or in the wrong place, but we came back with nearly 70 pieces of paper ranging from hand-rendered scamps to fully worked up presentation visuals.
Some of the concepts are recognisable as coming from the same stable as ads that have graced the bill boards of Scotland over the last decade or so. But some are the basis of entirely original campaigns that have never been in he public domain before. Until now that is.
The new IRN-BRU website features an Ads That Never Ran section, and we’ve launched with a selection of 12 concepts. More will be rolled out over time. Here are a couple of examples to whet the appetite.
