Why Moo deserves to be a cash cow
Moo news isn’t exactly new news, but I thought I’d mention them in despatches.
Moo’s slogan is “We love to print”. And they print some dinky things including all sorts of cool and useful cards. I just had some MiniCards made for a friend. We’ve also been using these as Blonde business cards whilst waiting to confirm our long term address.
What I really like about Moo isn’t just the nice printing ideas, it’s the nice touches that go with them.
My order is confirmed by “Little Moo” the print robot. Although Little Moo has a wonderfully personal tone of voice it reminds me that it’s “just a piece of software” and tells me how to speak to real people if I need to.
As well as the MiniCards I also ordered a little card holder to keep them neat inside a wallet or bag. Rather than just being boxed up with the cards, the holder comes with a “Yay!” sticker on it. As if Moo is sharing the little bit of excitement that greets the safe arrival of any online purchase.
Inside the card holder is a nice surprise in the guise of a “surprise!” card that tells me how glad they are that I’m taking such good care of my new cards.
And there’s more! Underneath the surprise card there’s a “hi!” card (they definitely do love to print). This one gives me, or someone I might feel inclined to introduce to Moo (which I clearly am), 20% off a first Minicard order.
There are plenty of brands in the post-Innocent era that are trying oh so very hard to capture that “there’s just the three of us having loads of fun doing business from John’s garage” feeling. Moo isn’t one of them. It has got the feeling but it doesn’t seem to be an effort.
Good luck to them.
September 13th, 2008 at 5:37 pm
My brother got cards made up by these guys last year and have to say, I did actually enjoy the dinky cute but fun approach, kind of makes everything informal and relaxed too which I quite enjoy… and certainly leaves an impression when your passing a card on